A New Chapter with
The Apothecary Diaries
Palace mysteries, curious remedies, and a beloved cast of characters — a new world joins the Puremind collection.
We're delighted to welcome The Apothecary Diaries to Puremind's anime collectibles lineup. Following JUJUTSU KAISEN and DAN DA DAN, this collection brings a different mood and a new set of personalities to explore.
The first wave of products is already available, with vinyl plush coming soon.
A World of Secrets
& Curiosity
Palace secrets, curious remedies and a heroine who would much rather investigate an unusual poison than entertain courtly charm — there's plenty to love about The Apothecary Diaries.
At its heart is Maomao, a sharp-minded young apothecary whose medical knowledge gets her caught up in the mysteries of the imperial court. Her blunt replies and exchanges with Jinshi bring just as much enjoyment as watching her piece together the next mystery.
A heroine whose curiosity for the unexpected makes every mystery worth exploring.
Little Moments,
Lasting Impressions
It's easy to see why more people keep finding their way into this world. By August 2026, the novels and manga adaptations had reached a combined worldwide circulation of over 57 million copies, according to publisher Imagica Infos.
For fans, though, it's often the smaller things that stay with them: a perfectly timed expression, a teasing exchange or Maomao getting a little too excited about something poisonous.
Those are the moments we love exploring through collectibles.
Bringing Stories
Closer to You
As our anime line grows, we're happy to be working with more licensing partners and bringing more of these stories into our collections.
There are further collaborations still to be revealed, and we look forward to sharing them in the coming months.
The products released so far have received an enthusiastic response from fans.
Meet the Upcoming
Vinyl Plush Series
Next up is something we're especially excited to share: our The Apothecary Diaries vinyl plush series.
Combining expressive vinyl faces with soft plush bodies, it will bring a playful new side to the collection — and another way to keep your favourite characters close.
We'll be sharing the full lineup and launch details soon. There's more to look forward to with Maomao and company.
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