Puremind Unveils New Wooden Collectibles Line in Collaboration with Peanuts
Irvine, CA – September 30, 2025 – Puremind, a pioneering toy company dedicated to creating imaginative collectibles that ignite playful joy, announces the debut of a brand-new product category: Wooden Collectibles. In collaboration with Peanuts Worldwide, this launch introduces a fresh, eco-friendly, and highly immersive way for fans of all generations to connect with the world of Snoopy, Charlie Brown, and the beloved Peanuts gang.
Over the years, innovation has defined Puremind’s DNA. Its imaginative designs captivate consumers around the world, earning acclaim for bringing joy and surprise to everyday play. By partnering with beloved IPs, Puremind creates authentic, collectible models that celebrate iconic stories and characters, offering fans an extraordinary way to relive and display their favorite moments. Today, Puremind collaborates with global retail leaders — including Costco, Sam’s Club, and Miniso — bringing its creative vision to millions of homes. Based on that, Puremind is once again expanding its creative horizons with a new line that combines the craftsmanship of wooden construction with the world-famous timeless stories of Peanuts.
As a long-standing partner, Puremind has developed a deep understanding of the characters and values that have defined the Peanuts brand for decades. The new Wooden Collectibles are immersive three-dimensional sets, with four distinctive series that resonate with fans emotionally as well as visually. Highlights include the Snoopy Birthday Party and the Snoopy School Bus, vividly crafted with precision to capture the warmth and nostalgia of the original stories.
Step into Puremind’s imaginative Snoopy universe — a playful collection of themed series designed to delight fans of all ages:
Snoopy Birthday Party: Celebrate Snoopy’s special day with a charming birthday-themed collection. Colorful designs and joyful details make every piece perfect for parties, gifts, and lifelong fans of the beloved beagle.
Snoopy School Bus: Hop aboard the iconic yellow school bus with Snoopy and friends! This playful series captures nostalgic back-to-school vibes and brings the Peanuts gang to life in delightful miniature form.
Mini Scene Series: Discover tiny worlds full of storytelling. Each Mini Scene recreates memorable Snoopy moments in exquisite detail, making them ideal for collectors and display enthusiasts.
Mini Gallery Series: Turn your favorite Peanuts scenes into artful miniatures. The Mini Gallery Series transforms iconic illustrations into collectible pieces that double as décor and conversation starters.
Sphere Land Series: Step into a whimsical, spherical world where Snoopy’s adventures unfold in 360 degrees. The Sphere Land Series combines creativity and curiosity in a unique collectible format.
Interactive Magnet Series: Bring play to life with magnets that move, swap, and tell a story. The Interactive Magnet Series turns ordinary spaces — from desks to fridges — into playful Snoopy scenes.
The introduction of wooden collectibles marks an entirely new category for both Puremind and the whole toy industry. Unlike traditional plastic builds, these wooden sets offer a more sustainable, eco-friendly choice for Snoopy’s fans and collectors alike, reflecting Puremind’s commitment to both innovation and high-quality.
Wooden collectibles are more than just a new material, they reintroduce craftsmanship into modern play, offering fans of all ages a tactile, lasting connection to the Peanuts universe.
"As a completely new product line, it offers a more sustainable approach, it also features retailer-friendly, easy-to-assemble sets, ensuring a variety of play experiences." said Derrick Xiong, CEO of Puremind. "Our vision is to continually surprise the market with designs that feel fresh, thoughtful, and emotionally resonant. These Peanuts wooden collectibles are just the first step in a series of innovations, and it will reshape the play experience."
About Puremind
Puremind is a leading toy company dedicated to creating imaginative collectibles that ignite joy, inspire creativity, and unite fans across generations through shared passions.
Collaborating with the world's most iconic brands such as Pokémon, Harry Potter, Peanuts, Dragon Ball, Astro Boy, Jujutsu Kaisen, Frieren and more, Puremind has brought its products to consumers in over 100 countries across Americas, Europe, Asia and Oceania, through leading retailers and e-commerce platforms.
Powered by a global team with integrated expertise in design, production, and sales, Puremind pairs a profound understanding of intellectual properties with operational excellence to consistently deliver products that bring playful joy to collectors worldwide, solidifying its recognition as one of the fastest-growing companies in the industry.
Since launch, Puremind has raised over $10 million in funding from top-tier investors such as Shunwei Capital, HongShan Capital Group, ZhenFund, and Lightspeed Venture Partners.